A (r)evolution in how towers are valued, and how co-locations are sold

Stop trying to put a value to, and selling vertical real estate! Start putting a value on and selling access to specific customers, and opportunities to improve specific customer experiences

Read this article to learn:

  • How this new business intelligence tool works
  • The five key metrics for assessing cell tower location and performance monitoring
  • How M2Catalyst’s crowdsourced, continuous data differs from traditional methods of network modeling
  • Visual examples of M2Catalyst’s data

Network planners at MNOs don’t get out of bed in the morning excited about leasing your towers. They get out of bed in the morning excited about leveraging your towers to connect new customers and to improve the customer experience for existing customers. It’s time to stop selling MNOs “vertical real estate” and start selling…

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