If you would like to get involved in the TowerXchange Meetup Americas, contact Annabelle Mayhew, Chief Commercial Officer, at firstname.lastname@example.org
Why should I pay money to attend / exhibit / sponsor TowerXchange Meetups?
TowerXchange is the only firm that effectively facilitates the interaction among decision makers from the telecom infrastructure industry. We invest heavily in our research and know more about the international tower business than anyone else! And this is why our events are the best place where to meet a qualified audience of customers and prospects.
How we promote TowerXchange Meetups (and why you should not miss this opportunity!)
The core of our promotional campaign is TowerXchange’s proprietary database of the top 35,000 decision makers in the global telecom tower industry. The TowerXchange database includes the management teams of 264 towercos who between them own 2,936,086 (68.2%) of the world’s 4.3mn towers and rooftops.
We also maintain relationships with over 3,000 CXOs and Heads of M&A, Network Planning, Procurement and Tower Strategy at MNOs worldwide. TowerXchange is read by 2,015 individuals at over 600 investment firms, of which 116 have capital deployed in towers and is followed by 842 investment bankers and advisors.
TowerXchange also maintains the world’s most exhaustive database of telecom infrastructure suppliers, from tower manufacturers, managed service providers, to RMS, site management platforms, access control and energy equipment and service providers.
Every month TowerXchange adds an average of 700 new highly qualified members to our community through a combination of “pull” marketing via TowerXchange research, and P2P introductions and research within the tower industry.
A total of 68 personalised emails with industry specific messaging were sent to our database to promote the TowerXchange Meetup Americas. Our email campaign is supported by a direct mail campaign to 300-400 selected VIPs, and by courtesy calls to over 1,000 key target attendees.
A unique feature of our marketing campaign is the TowerXchange Americas Dossier – this annual publication collates and updates critical baseline data and includes the best interviews conducted throughout the year with key Central and South American industry stakeholders.
We use Google Adwords to amplify the findability of the dossier, and other selected industry news and analyses, attracting new, qualified members to our community.
How much does it cost to engage with TowerXchange?
It all depends on your expectations and requirements. We can tailor packages to accommodate your budget and vision. We know we aren’t cheap compared to other events but we offer a high quality customer experience befitting the seniority of our attendees, and access to unique insights and connections.