Portugal Market Overview

A struggling mobile market which needs to shed non-core assets

Read this article to learn:

  • The BMI view on the Portuguese telecoms market
  • ARPU and mobile performance in Portugal
  • Current and expected operator strategies
  • A five year outlook for Portuguese telecoms

BMI View: The Portuguese telecoms market is mature and exhibits volatile growth. Market saturation, low discretionary spending and over-dependence on pre-paid subscriptions all contribute to an industry outlook that is far from optimistic. However, changed ownership for all key players bar Vodafone suggests that more rational investment strategies will be employed in pursuit of more…

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