The next two years could prove to be a huge boon for the towers industry in Mexico, as regulatory, economic and business environment factors contrive to create a perfect storm for investment in the country. It is one of the more attractive markets from a telecoms perspective as it is the second most populous country in Latin America, with a population of over 111mn. However, it records one of the lowest mobile penetration rates in the region at 92.1%, according to BMI data as of September 2013. While most other Latin American markets are well over 100%, growth in Mexico has been held back by the dominant presence of América Móvil.