Insights and ideas from my trip to Rio de Janeiro and São Paulo
By Arianna Neri, Head of Americas and Asia, TowerXchange. Upon arriving in São Paulo and driving from the airport towards the city centre, clashing views of modern rooftops filled with antennas and favelas fill my eyes. Despite the unusual proximity of shanty-houses and multi-millionaires’ condos, the overall feeling is the one of a contemporary metropolis where smartphones are becoming prevalent at a rapid pace, just like everywhere else in the world. Although not quite like home in Italy where driving and generally walking is proving impossible nowadays as people are not looking ahead anymore but constantly scrolling down their Twitter and Facebook feeds, the Brazilian middle class I spotted by the beach, in coffee shops and driving seemed pretty well connected! And here are some of my findings by delving deeper into the local telecom and tower industry.