shsq-malawi
Background
With a population of 15.9 million1 people and with over half of Malawians living below the poverty line, Malawi is one of the most densely populated and least developed countries in Africa. The country is located in the south east of the continent, landlocked and surrounded by Zambia, Tanzania and Mozambique.
Market Situation
Compared to the rest of Africa, the Malawi telecommunication market is particularly under-developed. There were 5.56 million mobile subscriptions at the end of 2013, giving a low penetration rate of 35%.