![ShSq-Argentina](https://assets.euromoneydigital.com/dims4/default/ade594c/2147483647/strip/true/crop/620x359+0+0/resize/800x463!/quality/90/?url=http%3A%2F%2Feuromoney-brightspot.s3.amazonaws.com%2F3d%2F9b%2F38ee44016fa5ef0fd0f51e7810bf%2Fshsq-argentina.png)
Mobile Market Overview
Argentina had a population of 41.8 million people and 63.1 million mobile subscriptions (source: GSMA) at the end of 2014, giving a penetration rate of 151% - the second highest in South America, after Uruguay. Around 71% of subscribers had a pre-paid account.
There are four Mobile Network Operators (MNOs) serving the Argentina market, with three players in close competition to be market leader (See figure 1) – Claro (América Móvil) with 21.6mn subscribers, Personal (Telecom Argentina) with 19.9mn