Mobile Market Overview
Argentina had a population of 41.8 million people and 63.1 million mobile subscriptions (source: GSMA) at the end of 2014, giving a penetration rate of 151% - the second highest in South America, after Uruguay. Around 71% of subscribers had a pre-paid account.
There are four Mobile Network Operators (MNOs) serving the Argentina market, with three players in close competition to be market leader (See figure 1) – Claro (América Móvil) with 21.6mn subscribers, Personal (Telecom Argentina) with 19.9mn