Colombia had a population of 49.2 million people and 50.2 million mobile subscriptions at the end of 2014, giving a mobile penetration of 102% - the third lowest level of penetration of the major countries of South America (slightly ahead of Peru’s 101%). Around 80% of subscribers had a pre-paid account.
There are four Mobile Network Operators (MNOs) serving the Colombia market (See figure 1), with one dominant company – Claro (América Móvil) with 29.3m subscribers – and two other significant players – Movistar (Telefonica) with 12.4m subscribers and Tigo (Millicom) with 8.0m.
