Mobile market overview
Peru had a population of 31.0 million people and 31.4 million mobile subscriptions at the end of 2014, giving a mobile penetration of 101% - the lowest level of penetration of the major countries of South America. Around 68% of subscribers had a pre-paid account.
There are four Mobile Network Operators (MNOs) serving the Peru market (See figure 1), with two companies dominating the market – Movistar (Telefónica) with 16.8m subscribers and Claro (América Móvil) with 12.5m.
Mobile subscriptions- market share
Key Mobile Developments
Whilst Peru has a relatively low level of mobile penetration for the region – certainly when compared to markets such as Argentina and Uruguay which have over 150% penetration – it is showing a healthy level of growth.
