Mobile market overview
Cuba had a population of 11.3mn people and 2.6mn mobile subscriptions at the end of 20141, giving a mobile penetration of 23% – a very low level of penetration compared to other markets in the Americas and worldwide. Even a relatively undeveloped market like Haiti has penetration of 75%. 96% of mobile subscribers in Cuba had a pre-paid account. The low historic penetration stems from factors such as the lack of competition and the high cost of mobile ownership compared to income levels. There is a single Mobile Network Operator (MNO) serving the Cuban market – ETECSA (Empresa de Telecomunicaciones de Cuba S.A.)
