The guiding principles of American Tower’s international strategy
Hal Hess explains American Tower’s investment criteria, and how the towerco business model has evolved in EMEA and LatAm
Hal Hess, EVP International and President, EMEA and LatAm, American Tower generously granted TowerXchange an hour to pick his brain about American Tower’s international market evaluation criteria, the evolution of the emerging market towerco business model toward provision of power as a service, and his views on growth opportunities in SSA, MENA, Latin America and Europe.
TowerXchange: What have been the guiding principles of American Tower’s International expansion?
Hal Hess, EVP, International Operations and President, EMEA and Latin America, American Tower:
When we initially launched our International business in 1999-2000 in Mexico and Brazil it was largely exploratory.