Share Square: Guatemala
Mobile market overview
Guatemala had an estimated population of 16.3mn people and 16.9mn mobile subscriptions at the end of 2015, giving a mobile penetration of 102% - the third lowest level of penetration of the seven countries in Central America (slightly ahead of Honduras at 101%). Guatemala also has the third lowest GDP per capita in Central America at US$7,454. Around 96% of subscribers have a pre-paid account, the highest amongst the Central American countries.
There are four mobile network operators (MNOs) serving the Guatemala market (See figure 1), with one dominant company – Tigo (Millicom) with 8.4mn