Mobile market overview
The Kingdom of Saudi Arabia (KSA) is the largest country in the Middle East and 12th largest in the world by land area. The economy is largely oil based, with oil providing 45% of GDP and 90% of export earnings; KSA holds 16% of the world’s proven petroleum reserves. Recent reductions in the oil price are therefore limiting economic growth and hence potentially constraining growth for mobile operators. Efforts to diversify the economy in areas such as downstream petrochemicals and mining are in progress[1] and may help to offset this to some extent.