Mobile market overview
Bolivia had an estimated population of 10.8mn people and 10.4mn mobile subscriptions at the end of 20151, giving a mobile penetration of 96% - the third lowest level of penetration in South America ahead of only Guyana (84%) and Ecuador (80%). Around 90% of subscribers have a pre-paid account, which ranks 2nd highest amongst the South American countries. Guyana ranks the highest with 96% pre-paid subscribers. There are three mobile network operators (MNOs) serving the Bolivian market (See figure 1). The largest operator, Entel, serves 4.9mn subscribers which equates to a market share of 46.9%.
