Portugal Market Overview
TowerXchange is part of the Delinian Group, Delinian Limited, 4 Bouverie Street, London, EC4Y 8AX, Registered in England & Wales, Company number 00954730
Copyright © Delinian Limited and its affiliated companies 2024

Portugal Market Overview

bmi-research-andrew-kitson-feature.jpg

A struggling mobile market which needs to shed non-core assets

BMI View: The Portuguese telecoms market is mature and exhibits volatile growth. Market saturation, low discretionary spending and over-dependence on pre-paid subscriptions all contribute to an industry outlook that is far from optimistic. However, changed ownership for all key players bar Vodafone suggests that more rational investment strategies will be employed in pursuit of more advanced, monetisable, services. This will be a boon to the weak consumer market, but the surviving operators will need to be leaner and fitter to weather the changing competitive conditions. Tower sales or spin-offs should therefore be considered, but the low-cost nature of the market will challenge even the most experienced players.


UNLOCK THIS ARTICLE

The content you are trying to view is exclusive to our subscribers.

To unlock this article:

Subscribe Login
Gift this article