Mobile market overview
Mexico had an estimated population of 127.8m people and 103.5m mobile subscriptions at the end of 20151, giving a mobile penetration of 81% - relatively low for Latin America and in comparison to many markets around the world. Indeed, all of the other principal countries in Central America have mobile penetration of over 100%. 87% of subscribers in Mexico have a pre-paid account. There are three mobile operators serving the Mexican market (see figure 1), with Telcel (América Móvil) enjoying a dominant position with 70.5m connections and 68% market share, significantly ahead of Movistar (Telefónica) with 24.3m
