BMI View
Onerous investment in digital infrastructure has made the Baltic mobile markets more developed than most of their regional peers in Central and Eastern Europe (CEE). However, the small size of each market means that there are few growth opportunities and operators will need to focus on upgrading their existing networks and expanding postpaid services for revenue growth. Operators in Estonia must focus more on quality and breadth of service rather than engage in aggressive price competition, while the industry in Lithuania faces a small addressable market for premium services and should therefore focus on pricing and network expansion.