Unlocking outdoor small cell roll out
Do JCDecaux have the key to widespread, global small cell deployment?
As a world leader in street furniture, JCDecaux have an infrastructure footprint most towercos would covet, but could this innovative advertising platform also be the perfect partner for towercos in small cell projects? TowerXchange talks to Group Business Development Director of JCDecaux Link, Marc Merlini.
Marc Merlini joined JCDecaux in 2007, as Head of Consumer Applications within the IT Systems Department, developing bike sharing systems and interactivity products, before becoming Director of B2C Research (also within the IT Systems Department) in 2012. When JCDecaux Link was set up in 2015, Marc Merlini was appointed Backhaul & Global Account Director and, in March 31st 2016, he became Business Development Director of JCDecaux Link.