Mobile market overview
Ghana had an estimated population of 28.0mn people and 37.3mn mobile connections at the end of 2016, giving a mobile penetration of 133% - the second highest in the 15 countries comprising the Economic Community of West African States (ECOWAS) with only Gambia ahead (154%), and the eighth highest across the whole of Africa. Ghana’s mobile penetration is similar to the average in Western Europe, although the number of SIMs per unique subscriber is somewhat higher (1.8 versus 1.4) implying that penetration of unique subscribers is somewhat lower than there.
