Mobile market overview
Switzerland had a population of 8.3mn at the end of 2016 and 10.9mn mobile subscribers. Mobile penetration therefore stood at 131%, slightly above average for Western Europe (121%) but somewhat behind the leaders of Austria (161%) and Luxembourg (153%), with Germany (137%) also being slightly ahead. Mobile penetration has been slowly falling in recent years, from a high of 135% in mid-2014, as the number of smartphones increases (currently 73% of subscribers) and the number of SIMs per unique subscriber falls (currently 1.4, down from a high of 1.5
