A (r)evolution in how towers are valued, and how co-locations are sold
Stop trying to put a value to, and selling vertical real estate! Start putting a value on and selling access to specific customers, and opportunities to improve specific customer experiences
Network planners at MNOs don’t get out of bed in the morning excited about leasing your towers. They get out of bed in the morning excited about leveraging your towers to connect new customers and to improve the customer experience for existing customers. It’s time to stop selling MNOs “vertical real estate” and start selling them solutions to their problems. M2Catalyst proposes a new way of selling co-locations – and a new way of valuing towers. Introducing a new business intelligence tool available through TowerXchange, Crowd SiteIntel, which enables towercos and MNOs to better understand the locations, performance, and technologies of the towers and small cell sites in a given country, and which MNOs are tenants on each.