IoT: an opportunity for visionary towercos looking beyond steel and grass
Everynet on why towercos should get involved in the LPWA IoT segment
IoT is one of those buzzwords that stands for so many different use cases and business verticals that is hard to grasp, at first. But when TowerXchange caught up with Lawrence Latham, Managing Director of Everynet, he was able to decode in very simple terms the real opportunity for operators and towercos to look beyond their traditional business models to explore opportunities in the IoT space. In this interview, Lawrence offers a futuristic and yet simple business case for towercos interested in promoting themselves as integrated digital companies.
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