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The scale of Saudi Arabia’s mobile market
Saudi Arabia is the Middle East’s largest economy (GDP reported as US$683.8bn at December 2017; Source: World Bank’s World Development Indicators Database) and is the Middle East’s largest country in terms of landmass, and third largest in terms of population (32.9mn citizens as of December 2017; Source: World Bank’s World Development Indicators Database). With 43mn subscribers, mobile penetration sitting at 132% and mobile broadband penetration at 89% (Source: CITC Q2, 2018) and some of the highest data usage per capita globally, the sheer scale of the market leads it to being considered the Middle East’s most important telecoms market.