Many MNOs and towercos continue to struggle to optimise processes by consolidating data across complex asset and infrastructure workflows and lifecycles. To that purpose, a new platform has emerged, Atrebo’s Tool for Real Estate Efficiency (TREE). Defined by the MNOs’ specific requirements around site acquisition, inventory and contract management, TREE is now one of Telefónica’s most widely deployed technology platforms. Ahead of Atrebo’s debut at TowerXchange Meetup Europe, we caught up with CEO Jesús del Estad to learn about the origins and capabilities of this impressive new platform.
TowerXchange: Please introduce Atrebo, the company and its footprint.
