Atlas Tower Group targets the rest of Africa
After building over 900 sites in South Africa, Atlas Tower Group are searching for the best opportunities on the rest of the continent
Before the announcement of the acquisition of Atlas Tower South Africa by SBA Communications, covered elsewhere in this journal, Atlas Tower Group was expanding into new markets in Africa. Expanding out of South Africa will require changes in approach to fit local dynamics and cultures and offering power-as-a-service, but the core Atlas Tower strategy will not change. TowerXchange discussed the change in direction and entry into new markets with CEO Nate Foster.
TowerXchange: Atlas Tower are best known to our readers for your activities in South Africa, tell us how you have gone about evaluating opportunities in the rest of Africa?
Nate Foster, Chief Executive Officer, Atlas Tower Group:
In Africa, culture and custom can be as important to a deal as good business plans or operational synergies.