Morocco’s telecommunications market is mature, with an estimated mobile penetration rate of 136.8% in the first quarter of 2022 and a subscriber base of nearly 51.68mn connections. Inactive and tourist SIMs are likely to contribute towards a notable proportion of the total figure, the latter only set to increase as holidaymakers begin returning to Morocco. Consequently, the market is subject to volatility and periodic culling both of which were evident over the course of the Covid-19 pandemic, though the overall trend is one of growth spurred largely by 4G cannabalisation as consumers increasingly adopt data services.
Despite reaching saturation, Fitch Solutions notes that the market still has room for value generation via adoption of more advanced connectivity technologies like 4G and 5G as well as uptake of value-added services (VAS) and migration to postpaid plans.
Mobile
