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How to brand your towerco

Senior marketing leaders from across the industry share what they keep in mind when building their towercos brand

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In the past few years, as the tower sharing model via neutral hosts has exploded in popularity across the globe, over a dozen new towercos have been formed. These new players are either MNO-led carve outs that are looking to promote their independence and neutrality, or else backed by a financial sponsor who are looking to win market share, and get the best return on their investment. As these towercos are formed, what thought goes into their name, logo, brand and corporate identity? Furthermore, why have we seen a trend of existing towercos refreshing their image and placing more emphasis on marketing as of late?

TowerXchange spoke to our members to reveal all the details.


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